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The VAVA carpet is designed with the so called "ikea effect" in mind: if an owner participates in the creation of the product, they might perceive the product as more personal. The rug is woven by the buyer, using the felt strips which - due to their shape - easily latch onto each other. This provides a lot of freedom in color and in shape, and the time and creativity put in by the buyer helps create a stronger bond between them and their rug.

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